Greenwell Farms Celebrates Family Ties to Kona Coffee Living History Farm

It’s exciting to know that Greenwell Farms family ties to Kona’s history continues through the centennial celebration of the Kona Coffee Living History Farm.

Check out the article in the Seattle PI as originally reported in West Hawaii Today.

The seven-acre farm tells the story of Kona coffee pioneers. Interpreters in costumes demonstrate life on the farm from 1920 to 1935, West Hawaii Today  reported.

The farm was started by a Japanese immigrant, Daisaku Uchida, said Kuulani Auld, program director for the Kona Historical Society. In 1913, he leased land for the coffee farm in south Kona from E.C. Greenwell and later the Arthur Greenwell family.

E.C. or better known as Elizabeth Caroline Greenwell is the great grandmother of Tom and Beth (brother and sister) Greenwell. Now fourth-generation farmers, Tom and his ohana (family) cultivate this same farmland employing modern farming practices, delivering the highest quality 100% Kona coffee to cups around the world.

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Exclusive 100% Kona Coffees Offered this Fall

Jeni K – Greenwell Farms Signature Series

Jeni KJeni K is the premiere roast of the Greenwell Farms Signature Series, created in honor of the Greenwell family heritage. Grown on the Greenwell family owned Konawaena Estate, Jeni K 100% Kona Coffee is carefully selected from the highest quality trees in perfect climate conditions. This coffee offers a unique taste experience with notes of passion fruit, giving it a natural tropical fruit sweetness. The well- structured body is sparkling clean and finishes with a hint of vanilla and chocolate. Due to unique locations and estate sizes, the Signature Series coffees will be offered in limited quantities and only during certain times of the year. Experience your cup of Jeni K 100% Kona Coffee while supplies last. Jeni K is available in full-city roast and dark roast.

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Autumn Harvest Exclusive Flavored Coffee

Autumn HarvestAs the air begins to cool and the seasons change from hot summer days to crisp cool evenings, what better way is there to transition from summer to fall, than with a cup of 100% Kona Coffee Autumn Harvest? It is a delicate touch of Pumpkin pie spices: cinnamon, ginger, cloves, allspice and nutmeg, infused into Greenwell Farms 100% Kona Coffee full-city roast. It is America’s traditional sweet dessert, found in a cup of Greenwell coffee without the crust! Just as the pumpkin is a symbol of harvesting, Greenwell Farms Autumn Harvest coffee is a symbol of the Kona coffee harvest. The harvest evokes images reminiscent of gathering with friends and family during the holidays accompanied with enjoying food, company and of course…a great cup of Greenwell Farms 100% Kona Coffee, enhanced with pumpkin spice flavoring. For a truly indulgent experience, add cream, sugar and top with a whirl of whipped cream. Kick off your holiday season and enjoy throughout. Autumn Harvest will be made available until December 31st.

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Exclusive Onouli Coffee

OnouliOnouli Coffee (OH-NO-LEE) is grown and harvested on a nine-acre coffee and macadamia nut farm located in South Kona, just beyond Greenwell Farms on Hwy. 11. This award-winning coffee comes from hundred-year-old trees, some which originally produced coffee for Henry Nicholas Greenwell in the late 1800’s. Today, part of the extended Greenwell family continues to own the Onouli Farm Estate. Under the careful management of Greenwell Farms, Onouli Coffee won the Hawaii Coffee Association’s first statewide cupping competition in 2009, earning title of Grand Champion, and consistently winning similar awards since. The most recent was being awarded First place as the “People’s Choice” in the annual 2013 Cream of the Crop cupping competition held at Four Seasons Hualalai Resort at Kaupulehu on the Big Island. It was also selected as the Chef’s choice. Visitors who have sampled Onouli coffee have described it as very smooth with rich dark flavor. Our Greenwell Farms in-house licensed Q-grader, commented on this year’s Onouli crop, “as having a very elegant finish with dark chocolate and natural sweetness”, proclaiming it as just DELICIOUS! Experience your cup of Onouli 100% Kona Coffee while supplies last.

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Greenwell Farms Wins Cream of the Crop People’s Choice Award!

Last Saturday, hundreds of people attended the Cream of the Crop coffee and dessert tasting competition at the Four Seasons Resort Hualalai and had the opportunity to sample Kona coffee and vote for their favorites. Greenwell Farms, featuring its 2013 release of Onouli, captured the People’s Choice win in the open division. Onouli, a premium estate coffee farm, is owned by the extended Greenwell Family and managed by Greenwell Farms.

“I’m very happy that our premium estate coffee placed first at this prestigious event. We attribute this win to our employees’ commitment to excellence and to our quality control efforts that assist us producing the highest quality of Kona coffee,” said Greenwell Farms President Tom Greenwell. This yearly event is sponsored by Four Seasons Resort Hualalai and the Kona Coffee Council.

Greenwell Farms Legacy
Greenwell Farms legacy began in 1850 when Henry Nicholas Greenwell left England and first set foot on the fertile soil of rural Kona. Henry spent the next 40 years farming, ranching and perfecting his Kona coffee, soon exporting it to Europe and the Americas. In 1873, the President of the Kaiser’s Exposition in Vienna, Austria awarded the Greenwell’s a “Recognition Diploma” for their Kona coffee at the World’s Fair.

Today, Greenwell Farms is situated in the heart of the Kona Coffee country adjacent to the ancestral home of Henry and Elizabeth, which is now occupied by the Kona Historical Society and Museum. The farm is managed by fourth generation family members including President Tom Greenwell. Greenwell Farms grows its own coffee, manages other award-winning farms, and operates its processing and visitor attractions on some of the most productive land in the Kona District. The company also purchases coffee cherry from over 300 select farmers from the Kona region, shipping worldwide.

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Chai L Neo – Earns Q-Grader Certification

Greenwell Farms is extremely proud to announce Chai Neo’s recent completion of the Coffee Quality Institute (CQI) Q-Grader training and her successful qualification as a licensed Q-Grader.

Chai has been working at Greenwell Farms since April of 2009 in the Retail Department and in the Roasting Room.   She has been cupping coffee here at Greenwell Farms for several years utilizing her natural talent for describing flavors and detecting nuances in coffees.

The Coffee Quality Institute (CQI) is a nonprofit organization working internationally to improve the quality of coffee and the lives of the people who produce it. CQI provides training and technical assistance to coffee producers and other individuals in the supply chain to increase the value, volume and sustainability of high quality coffee production. At the backbone of the Q Grading System are Licensed Q Graders, professional cuppers accredited by the Coffee Quality Institute.

To receive accreditation as a Q-Grader, Chai had to successfully pass a rigorous three-day exam comprising of 22 sections on coffee related subjects, such as green grading, roast identification, coffee cupping, sensory skills and sensory triangulation.  As there are just over 1,000 Q-graders for the entire world, Chai joins an elite group of coffee industry experts.

This achievement will contribute greatly to the Greenwell Farms quality control efforts and help the company meets its goal of producing the highest quality coffee possible each year in Kona.

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Greenwell Farms Captures Prestigious Kona Kohala Chamber of Commerce Award

Tom Greenwell wins award

Fourth-generation farmers Tom and Jennifer Greenwell

The Kona Kohala Chamber of Commerce presented its prestigious Visitor Industry Marketing Award to Greenwell Farms at the Chamber’s Annual Membership Meeting and Luncheon on Friday, June 28. The Kona Kohala Chamber’s Visitor Industry Marketing Award recognized Greenwell Farms for its commitment to ag tourism that engages visitors with an authentic Kona coffee farm experience and its multi-faceted ag tourism marketing campaign overseen by fourth-generation farmers Tom and Jennifer Greenwell.

Since 1979, the Kona Kohala Chamber of Commerce has recognized West Hawaii visitor industry leaders for their promotional efforts of Hawaii’s leading industry—tourism. The Chamber’s Visitor Industry Marketing Award acknowledged Greenwell Farms for its successful marketing efforts in attracting national and international media, travel agent and industry familiarization (FAM) tours from Hawaii’s major market areas that assist in keeping the Kona coffee farm experience top-of-mind while providing a viable connection to Kona’s storied coffee history.

“We are so honored to accept this prestigious Marketing Award from the Kona Kohala Chamber of Commerce. Greenwell Farms welcomes visitors to our coffee farm every day from around the world and it’s our pleasure to share Kona’s nearly 200 years of coffee heritage, its unique coffee growing season, harvesting and processing methods with visitors and kamaaina alike,” said Greenwell Farms President Tom Greenwell. “We appreciate our family of tour guides, certified roasters and millers and farm hands who share our aloha and love for Kona coffee.”

The farm was further recognized by the Chamber for its success in garnering more than 5.9 million media impressions over the past two years including a recent eight-page spread in Islands magazine. Greenwell Farms has also been featured in such visitor publications as United Airline’s Hemispheres magazine, USA Today, Hawaiian Airlines Hana Hou magazine, Al Jazeera English television, MBC TV Korea, Travel Channel’s Samantha Brown, Sydney Morning Herald (Australia), Seattle Metropolitan, Portland Monthly and San Diego magazine. These national and international stories captured and communicated the island destination, the Kona Kohala coast and a Kona coffee farm ag tourism experience to a targeted audience that translates to opportunities for increased visitor arrivals, longer stays and repeat visitors.

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Sneak Peek! The NEW Greenwell Farms Konawaena Farm

The rains have returned and our new “Konawaena” farm above the Mamalahoa Highway is coming to life. This is a 40 acre farm that we are currently developing and is the source of our award winning Jeni K Signature Coffee.

Click on image for larger view

This first view shows trees just stumped this year in the foreground. Next month, our crews will remove all but the best 3 or 4 vertical branches on each tree. Stumping the trees after two years of production is needed to maintain peak production from each tree. Next season these trees will cycle into production for two years before being stumped again.

The next section above are producing trees this season. The cleared area in the distance is the final 20 acres on this farm that we are planting this year.

Click on image for larger view

This is a view of the producing trees on the Konawaena Farm. Note the amount of green cherries on each branch. We anticipate a very high quality crop this next season from this farm.

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Greenwell Farms Featured in Islands Magazine

Greenwell Farms was featured in the May issue of Islands Magazine. The article is beautiful expose on coffee in Kona and about Greenwell Farms. We are particularly excited that Islands Magazine opted to focus on the people who work here at Greenwell Farms. Look for it at newsstands or on line at

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Shop Early This Holiday Season, and Save!

FREE shipping for online orders placed by December 12th!
Over $100 to the U.S., Over $300 to Canada, Over $500 to Japan 
Start Shopping TODAY!

Also, be sure to check out the new Greenwell coffee: Autumn Harvest and Onouli

Disclaimer: The Greenwell Farms Holiday Savings promotion is only valid for online orders and is limited to ONE order per mailing address. In order to be eligible for free shipping, the online order must be of the following values: for the US, orders of $100+ value/ For Canada orders $300+ value / For Japan orders $500+ value. Online orders must be placed by 12/12/2012 at midnight. All shipments will be sent via Priority Mail, please plan for 3-5 business days (note that shipping time may vary depending on your location and/or weather conditions).

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The Greenwell Farms Mother’s Day Special is ON!

Celebrate Mother’s Day with 100% Kona Coffee!

Enjoy FREE shipping on all online orders over $100 for US, and over $250 for Canada/Japan.

Shop Greenwell Farms Today!

Offer ends May 14th, 2012 at midnight PST.


Disclaimer: The Greenwell Farms Mother’s Day promotion is only valid for online orders and is limited to ONE order per person. In order to be eligible for free shipping, the online order must be of the following values: for the US, orders of $100+ value and for Canada/Japan orders $250+ value. Online orders must be placed by 05/14/2012 at midnight PST. All shipments will be sent via Priority Mail, please plan for 3-5 business days (note that shipping time may vary depending on your location and/or weather conditions).


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Carl the Chameleon

Aloha from Greenwell Farms on the Big Island of Hawaii!

I want to share some exciting news today with everyone.  Our very popular and most excellent tour guide Daniel, wrote a children’s book, “Carl the Chameleon”.  Today we received our first shipment from the publisher.  “Carl the Chameleon” is a story about the family of Jackson Chameleons that live in the Orange Tree next to Greenwell Farms Tour Center and Retail Store.  If you have visited Greenwell Farms, you probably know how popular of an attraction this family of Jackson Chameleons are with our guests.  “Carl the Chameleon” is an enjoyable read that both young and young at heart are sure to enjoy.  Available now at Greenwell Farms online and at the Retail Store. 

Aloha and Mahalo from Greenwell Farms.

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