GREENWELL FARMS HONORED AS STATE’S TOP COFFEE

Photo credit: Kelleigh Stewart of Big Island Coffee Roasters L to r: Beth Hicks, Greenwell Farms; Howard Dicus, Hawaii News Now; Tom Greenwell, Greenwell Farms

Photo credit: Kelleigh Stewart of Big Island Coffee Roasters
L to r: Beth Hicks, Greenwell Farms; Howard Dicus, Hawaii News Now; Tom Greenwell, Greenwell Farms

Coffee growers and industry leaders gathered in Kona last week for the Hawaii Coffee Association (HCA) annual conference and its highly anticipated HCA Statewide Coffee Cupping Competition.

We are so excited to write that Greenwell Farms captured Hawaii’s top award in the Creative Division for its Signature Series Elizabeth J, a Pacamara varietal! The Greenwell Farms Elizabeth J label also won the District Award Division as Kona’s top coffee, and our latest varietal blend Meritage (patent pending), a creative blend of both Greenwell Farms Signature Series coffees – the Jeni K and Elizabeth J, tied for third place. More on Meritage soon.

Greenwell Farms President Tom Greenwell said, “I’ve watched this varietal get better and better as it matures with every growing season. Last year Elizabeth J took second place in the Kona District Award Division and we all felt this year’s crop was a good one. To win the state’s top coffee honor is a strong endorsement and everyone here at Greenwell Farms strives for and believes in the quality of our coffees. A big mahalo goes out to everyone at the farm and to the cupping judges for sharing their expertise.”

Released in 2015, Elizabeth J is the second in the farm’s Signature Series, created to honor the Greenwell family heritage. Elizabeth J is named for Elizabeth Greenwell, sister to Greenwell Farms President Tom Greenwell. Grown on the Greenwell Family Estate, Elizabeth J 100% Kona Coffee is derived from carefully selected beans from the area of the farm containing the Pacamara coffee varietal and offers a very unique experience with a bright, sweet, and fruity cup with good acidity with notes of clove, plum, raisin, apricot, passion fruit, strawberry and silky chocolate.

 

 

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USA Today Ranks Greenwell Farms Top 10 Best Food Factory Tour

Bringing Serious Bragging Rights!

Great news here on the farm. Greenwell Farms has been selected as one of the 10Best Food Factory Tours in the nation according to readers of USA Today.

The well-known national newspaper asked readers to help find the nation’s ten best food factory tours, and after a busy month of voting, Greenwell Farms stands proudly with Herr’s Snack Factory, TABASCO®, Hershey’s Chocolate World, Celestial Seasonings Tea, PEZ, Jelly Belly and Boudin Bakery. Other factory tours nominated but not making the Top 10 included Ben & Jerry’s, Tillamook Cheese Factory and World of Coca-Cola.

“Our farm tours have grown from our humble beginnings of welcoming walk-in visitors that stumbled upon our farm back in the 1990s into a signature farm tour experience,” said Greenwell Farms President Tom Greenwell. “Our enthusiastic team of friendly tour guides shares our story with thousands of visitors every year. This recognition really honors their dedication.”

Greenwell Farms offers tours of its working Kona coffee farm every day starting at 8:30 a.m. through 4:30 p.m. Friendly, knowledgeable guides take farm visitors on an interesting walking tour of coffee fields, highlighting farm history, pointing out various stages of coffee growth, production, and, depending on the season, visitors to the farm watch coffee cherry being processed. Always a fan favorite, the Greenwell Farms traditional hoshidanas where farm workers spread sun-dried coffee beans out on rolling platforms are the tour’s most popular photo stop.

Plan to stop by the farm on your next visit to Hawaii!

Greenwell Farms is located at 81-6581 Mamalahoa Highway Kealakekua.

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Greenwell Farms Captures Gold in Cream of the Crop People’s Choice

Greenwell-Farms-team-750

Greenwell Farms captured the hearts and tastebuds of attendees at Kona Coffee Council’s 2015 Cream of the Crop coffee and dessert tasting competition held recently on the lawn at the Sheraton Kona Resort & Spa. Greenwell Farms served a much-welcomed iced espresso to happy Cream of the Crop attendees and was rewarded with a gold medal in the open division People’s Choice.

IMG_2026-750“We are so excited to be honored once again as the People’s Choice winner at this prestigious event. Our customers and fans appreciate the superior quality they have come to expect from our farm. This win is certainly a direct result of our commitment to excellence,” stated Greenwell Farms General Manager Tom Greenwell.

The Kona Coffee Council’s Cream of the Crop annual event presents a unique opportunity featuring desserts, Kona coffee, local island artists and craftspeople. The coffee tasting competitions feature three categories: Kona Estate Coffee, Kona Certified Organic and Kona Coffee, open division.

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It’s a Great Time to Visit Greenwell Farms

20150220-KonaSnow-11[2]With national weather attention focused on those cold, winter states, Greenwell Farms thought it would be a good time to talk about Kona Snow. It’s magical really.

Kona Snow refers to the delicate, fragrant coffee blossoms that are making their first 2015 appearance here on the farm. Each branch of our coffee trees are lined with multiple white flowers that sit atop each branch just like fallen snow. The flowers fill the morning air with a light gardenia-like fragrance. This is also a busy time for our bees, who work hard to pollinate our Kona Snow. Although coffee is typically a self-pollinating plant, the bees provide an extra push to insure a full branches of ripened coffee next fall.   These blossoms will eventually give way to smooth, round fruit that gradually ripen from green to red, know as Kona coffee cherry.

Greenwell Farms invites you to come up mauka (towards the mountain) to the farm and experience the farm to cup with free farm tours continuously from 8:30am through 4:30pm Monday through Sunday.

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44th Annual Celebration of Kona’s World Famous Coffee

KCCF_2014ButtonBrewing November 7-16, 2014

Kona, Hawaii–The Kona Coffee Cultural Festival returns for its 44th annual celebration of Kona’s world famous coffee from November 7 through November 16, 2014. Hawaii’s oldest food festival combines a modern-day infatuation with coffee with Kona’s old-world history as visitors, residents, artisans and farmers gather together to salute Hawaii’s preeminent coffee.

The Kona Coffee Cultural Festival is adding new, exciting events in 2014 including innovative Kona coffee farm tours, native Hawaiian arts and culture events, keiki (child) friendly activities, and a celebration of cultural diversity all blended together in 10 event-filled days honoring nearly 200 years of Kona coffee history.

Learn more at http://konacoffeefest.com/

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Coffee Pruning at Greenwell Farms – Trees Spring to Life Once Again

stump2Greenwell Farms incorporates modern pruning techniques in its farming practices. Trees are completely stumped after their second year of full production giving them a full year of rest. At any given time, one third of the farm has been stumped.

When this process is completed each February/March, it is a dramatic change in the look of the orchard. The picture on the left was taken in early February, 2014.stump1

These stumps actually have vibrant root systems with a tremendous supply of energy capable of significant vegetative grown in a very short time. The picture on the right is the same Orchard taken in Early June, 2014

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2014/15 Kona Coffee Crop Promises to be a Great Year for Kona Coffee

crop The 2014/15 coffee season is shaping up to be one of the best crops in recent memory. The short crop in the previous season coupled with timely rains in January and February created several very large blooms. Consistent rain since the bloom season has made for optimal growing conditions.

This next season should be a good one.

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Private Reserve is Now Available!

pr-homeOur Private Reserve is a special selection of our highest quality coffee beans, grown on the Greenwell Estate, roasted to a Full-City Roast and packaged with the Greenwell Private Reserve label. Known for its distinctive flavor, our Private Reserve is admired by coffee industry experts Worldwide.

Private Reserve is available in ground and whole bean. sizes 8oz, 16oz & 5lb

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Greenwell Farms Recognized by Kona Soil and Water Conservation District

conservation-tomIn a ceremony in Kamuela, Hawaii Sunday, June 8, 2013, the Kona Soil and Water Conservation District announced that Greenwell Farms has been recognized as the 2013 Cooperator of the Year. Tom Greenwell and Greenwell Farms were recognized for their sustainable farming practices while developing a completely new 40 acre coffee farm above Konawaena School in Kealakekua Hawaii.

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CQI Certification of Q-Grader

Greenwell Farms has been steadily improving its growing and processing techniques in its quest for the highest quality coffee possible. A big part of this quality program is the cupping program headed up by Chai Neo. Chai has recently received CQI certification of Q-Grader.

CQI is Coffee Quality Institute and it is an international nonprofit organization working internationally to improve the quality of coffee and the lives of the people who produce it. CQI developed the Q Coffee System to reinforce and uphold the standards of specialty coffee as defined by the Specialty Coffee Association of America (SCAA), which has been setting quality standards within the coffee trade for 26 years. The Q Coffee System is internationally recognized and utilized as the primary instrument that supports SCAA standards.

Tom Greenwell and Chai Neo have set high goals for the Greenwell Farms cupping room. Some of the programs set for the 2014/15 coffee season include:

  • Establish weekly classes for farmers interested in learning cupping techniques and the impacts of coffee defects on the cup.
  • Developing an education program for the impact on coffee cup of CBB and the importance of farmer’s CBB mitigation plans.
  • Continue teaching Greenwell Farms Employees about the cupping process and the language of taste as it relates to our own products.
  • Continue systematic cupping of varietal trials now on-going at Greenwell Farms.

To learn more about the Coffee Quality Institute go to: http://www.coffeeinstitute.org/home

Information about the Specialty Coffee Association of America, visit: http://scaa.org/

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COFFEE PRUNING – Tradition and Innovation

In this short educational video, Tom Greenwell discusses ways of pruning coffee, including both the traditional method, as well as the more “innovative” style of pruning used at Greenwell Farms. This latter style, The Beaumont-Fukunaga system, was developed in the 1950’s, however it was rejected by most farmers in Kona at that time. Greenwell Farms has utilized the Beaumont-Fukunaga method almost exclusively since the farm’s inception.

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CHANGE for a Cup of Coffee

In the 1990’s, Greenwell Farms almost ceased to exist. With the farm literally dying in front of their eyes, the Greenwell Family didn’t give up. By reaching out to innovators and utilizing new farming practices, they managed to find a solution to the nematoad that was attacking the roots of their plants. This devastating time proved to be a turning point for the company, and today, Greenwell Farms is an model of forward thinking in the coffee industry.

Greenwell Farms is a coffee farming and processing company in the heart of Kona on the Big Island of Hawaii. Their primary goal is to bring to coffee lovers around the world the finest 100% Kona Coffee available. They asked Mahi’ai Creative and Gum Design to produce this video in the hope that if you ever come to the Big Island, you will stop in and say hello, take their coffee tour and enjoy a cup of Kona’s finest. Visit them online at – greenwellfarms.com.

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