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Greenwell Farms Island Fever Photo Contest

12 Aug

Greenwell Farms Kona Coffee Island Fever Photo Contest

Here at Greenwell, we often hear how our coffee lovers have “Island Fever” every time they indulge in our 100% KONA Coffee! We love being able to share the island with each cup of coffee! Now, we are asking you to share with us…

Post your own photos | Recently added | Most views | Top rated by other fans

Problem uploading Photos?

You can submit your photos to mthompson@orangelabeladvertising.com
Please include a unique photo title and description (optional)

How the Island Fever Photo Contest Works:

  1. Submit a unique photo that includes Greenwell packaging or logo
  2. Greenwell will award 2 photo winners for the most “unique” photo (one for entries in August and one for entries in September)
  3. Photos will be accepted between: 8/11/2010-9/30/2010


Click Here to Enter the Kona Coffee Photo ContestEnter the Contest OR View Photos

Disclaimer:

Greenwell Farm’s Island Fever Photo Contest will begin 8/11/2010 and end at 11:59pm PST 9/30/2010. All photo submissions will be accepted digitally only at www.greenwellblog.com/islandfever . Winners will be notified via email with the detail of their Free 3 month Coffee Club Membership (1 lb Kona Coffee per Month). Contest will award one (1) winner per month (August and September) and each winner’s photo will be posted at the Greenwell Farms’ Gift Store in KONA. To review complete contest rules and details, please see official rules and regulations below:

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Posted in Specials

 

Super Living – Superior Brew A Grand Family Tradition

22 Jul

Greenwell Farms Kona Coffee on Superliving.com.auRecently SuperLiving.com.au featured a snapshot article about Greenwell Farms and fourth generation grower, Tom Greenwell.

Below the article is lifted from the online article which can be viewed on their website:
http://www.superliving.com.au/StoryView.asp?storyID=1137928&sectionsource=Living+-+Out+%26+About#

Superior Brew – A Grand Family Tradition

Tuesday, 20 July 2010

JOHN ROZENTALS sips on some excellent Kona coffee while chatting with one of the district’s renowned caffeine gurus.

When Tom Greenwell talks about coffee, especially coffee from Hawaii’s Kona Coast, he does so with passion – and with an authority that comes from being a fourth-generation grower of one of the world’s most valuable agricultural commodities.

Tom’s great-grandfather, Henry Nicholas Greenwell, was a British adventurer who was stuck in Honolulu in 1850 after a boating accident while on his way to the Californian gold rush – and, incidentally after unsuccessfully trying to purchase a sheep station in Australia.

He made the best of his bad luck, set up a general store in South Kona, purchased significant tracts of land to plant citrus and coffee, and in the 1870s also established vast cattle and sheep ranches.
In 1873, the president of the Kaiser’s Exposition awarded the Greenwell family a “Recognition Diploma” for their Kona coffee at the World’s Fair in Vienna and commented that the family could be trusted as exporting a genuine, high-quality Kona product.

The family has since donated the general store to the South Kona Historical Society for use as a museum and the ranches have been sold, but the coffee business remains the heart of what is now known as Greenwell Farms.

Tom GreenwellTom Greenwell regards it as his duty and privilege to maintain the standards set by Henry Nicholas.
“Kona coffee is very special,” Tom said.

“It’s a very gentle coffee, with fullness of body, just the right level of acidity, and with a balance that excludes bitterness.”

He could have been talking about wine, and the comparison drew closer as we tasted – “cupped” is the term used – a range of coffees to see differences made by bean varieties, growing conditions, age and roasting techniques.

Greenwell Farms is a substantial business. The night before our visit, more than 2500 tonnes of beans has been processed.

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Posted in Coffee News, Inside Greenwell

 

Kona Trax 7/21/10

21 Jul

It has often been said that a person or a company is only as good as their last accomplishment.  This is as true today as it ever has been.

We just finished a tremendous year at Greenwell Farms.  Our fiscal year is from July 1 to June 30.  Hence, this is how we differentiate one crop to the next.  This past crop year, 2009/2010, was exciting and challenging.  There were times of extreme pressure and yet, it was a year full of rewards.  In the midst of strong economic headwinds, we achieved and surpassed our goals in many divisions of the company.

We know that no person or company is an island.  We are thankful for the Greenwell Farms team effort and for our business partners who helped us throughout the year.  And most importantly, we are thankful to our customers who supported us, and continue to do so, by drinking our Kona Coffee and sharing it with the world.  Without you we would not be here today.  Our heartfelt thanks go out to each and every one of you.

As we turn the page into the 2010/2011 crop we begin a detailed analysis of how the year will play out.  The crop looks good, but it does appear to be on the smaller side.  It is a bit early to tell, but crops are cyclical and this year looks to be pointing down.

There are many different facets to Greenwell Farms and here is a list of some things that we continually look at:

  • Cherry procurement and prices
  • Crop yields by elevation, Kona region, age of trees, and by grade
  • Financing
  • Wet milling capabilities, drying areas and dryers, coffee repose (resting) areas, dry-milling capabilities, and certification schedules
  • Shipping and logistics
  • Existing and new customers – Both roasted and greenbean
  • Futures contracts

The above is a small snapshot of what goes on behind the scenes.  There is a lot more, but those are for a later post.

There are headwinds throughout the economy and in Kona.  But, be rest assured, we will make it through and continue to supply the world with the best Kona Coffee available from Greenwell Farms.

A hui hou.

 
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Posted in Inside Greenwell

 

iPhone Ready Blog! 5 Steps to add Greenwell Farms to your iPhone Home Screen

01 Jun

Greenwell Kona Coffee blog is now iPhone friendly. Now you can stop by more often and share your feedback. We are looking forward to hearing from you!

1. Go to www.greenwellblog.com from your iPhone browser.

2. Take a look around and read our articles – Make sure to tap the “+” icon to add us to your home screen.

3. Tap “Add to Home Screen”

4. Add a Name if you like. When you are finished choose “Add” at the top left.

5. There you go…Greenwell Farms is on your home screen! Enjoy. Hope to hear from you soon.

 
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Posted in Coffee News, Inside Greenwell

 

Greenwell Farms Goes to Japan

22 May

This past fall, Greenwell farms attended the Japan Specialty Coffee Association’s annual Convention in Tokyo.  It was a great event and gave us a chance to meet with our Japanese clientele and business associates.  Attending this year’s convention was Greenwell Farm President, Tom Greenwell, and Greenwell Farms Chief Finacial Officer, Steve Hicks.

Traveling with us this year, was Kimo Faulkner, of Maui and Ko Isayama of Oahu.

Aside from meeting our Japanese business associates there, we were able to do  a little sight seeing as well.  We found the Japanese people to be great coffee lovers and fans of Greenwell Farms.

 
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Posted in Coffee News

 

Kona Trax

21 May

And, I smile. It’s 5:25 AM and I am tired, but I smile. The sun is barely up and our dog, CoCo, is still fast asleep. This is where we want to be. However, I have a sense of satisfaction this early in the morning.

I am pleased by the sense of happiness as we sip our cups of Kona Coffee. This is what it’s all about. This is what we do. This is the essence of Greenwell Farms.

Let me introduce myself. My name is Patrick Stewart and I am the Sales Director of Green Coffee for Greenwell Farms. My job is simple: Promote and sell Kona Coffee to the world.

Sounds easy, I know. I wish it was. Hence, why I have a job.

This is the first of a regular blog that will feature a behind the scenes look at Greenwell Farms. The farm is simple, yet complicated. There are so many different facets of what we do. This blog has been born to relay all of that. In addition, it will have market and crop updates, sales strategies, economic analyses, a continuing analysis on how Kona relates to other coffees of the world, and a plethora of other discussions and observations by me. I am open to discussion. Fire away.

As for now, CoCo is still sleeping, we are off to work, and I need to sell coffee.

And, I remember, the essence of Greenwell Farms is the pleasure of drinking a cup of Kona Coffee.

I smile and raise my cup to you.

A hui hou.

 
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Posted in Inside Greenwell

 

15th Annual Hawaii Coffee Association Conference & State Coffee Cupping Competition Bound for Keauhou

17 Mar

KONA, HAWAII’S BIG ISLAND (March 10, 2010) – Preparations are underway for the 15th Annual Hawaii Coffee Association Conference and State Coffee Cupping Competition July 15-18 at the Sheraton Keauhou Bay Resort & Spa on Hawaii’s Big Island.

Conference highlights will include noted guest speakers discussing relevant topics to the industry, offerings of select farm and mill tours in the Kona coffee belt, and the highly anticipated second annual State Coffee Cupping Competition.

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Posted in Coffee News

 

Kona Coffee Featured on KGMB News

24 Nov

People may be interested in a recent news program which ran on our local Honolulu television station, KGMB. There are some interesting facts about Kona Coffee and about this year’s crop. Not only is Tom Greenwell featured in this news cast, but most of the scenery and the processing facilities shown were taken at Greenwell Farms. Hope you enjoy this clip.

A look at Hawaii’s coffee industry – Click Here

 
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Posted in Coffee News, Inside Greenwell, Videos

 

Tom Greenwell Elected President of the Hawaii Coffee Association

17 Jul

During this years annual convention of the Hawaii Coffee Association (HCA), the HCA Board of Directors elected Tom Greenwell as its President for the coming year.

This election is a continuation of Greenwell Farms’ leadership in coffee organizaitons of Hawaii including, the Kona Coffee Council, the Hawaii Coffee Growers Assocaition, and the HCA dating back to the early 1980’s.

Congratulations, Tom.

 
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Posted in Inside Greenwell

 

Greenwell Farms is Top Winner at Annual Hawaii Coffee Association Convention

16 Jul

The 14th Annual Hawaii Coffee Association (HCA) convention was held July 9 – 12, 2009 at the renown Maui Tropical Plantation. Included in this year’s events was a State-wide cupping contest of 69 entries from Kona and Kau on the Island of Hawaii, and the Islands of Maui, Oahu, Molokai, and Kauai.

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Posted in Coffee News

 
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