greenwell-farms-winsThe Pualu Business Innovation Award recognized Greenwell Farms for its leadership in the Kona coffee industry, approaches to modern farming strategies, innovations in farming technology, and research and development pilot projects aimed at best farm management practices. The Pualu Award also acknowledged Greenwell Farms for its commitment to coffee development in Hawaii and development of coffee hybrids that have yielded new varietals. There are currently thirty numbered varietals in development at Greenwell Farms. Two signature series varietals—Jeni K and Elizabeth J are currently on sale at the farm with a third varietal, MaMo slated for release later this summer.

Pualu is a Hawaiian word meaning “to work together” and since 1979, the Kona-Kohala Chamber of Commerce has recognized leaders for their outstanding contributions in various categories including Business Innovation.

“We are honored to receive this award and are excited that the efforts of our Greenwell Farms team are recognized,” said Greenwell Farms President Tom Greenwell. He added, “Our multi-generational family farm’s legacy continues the tradition of innovation and quality at Greenwell Farms.”

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