Private Reserve is Now Available!

pr-homeOur Private Reserve is a special selection of our highest quality coffee beans, grown on the Greenwell Estate, roasted to a Full-City Roast and packaged with the Greenwell Private Reserve label. Known for its distinctive flavor, our Private Reserve is admired by coffee industry experts Worldwide.

Private Reserve is available in ground and whole bean. sizes 8oz, 16oz & 5lb

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Greenwell Farms Recognized by Kona Soil and Water Conservation District

conservation-tomIn a ceremony in Kamuela, Hawaii Sunday, June 8, 2013, the Kona Soil and Water Conservation District announced that Greenwell Farms has been recognized as the 2013 Cooperator of the Year. Tom Greenwell and Greenwell Farms were recognized for their sustainable farming practices while developing a completely new 40 acre coffee farm above Konawaena School in Kealakekua Hawaii.

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CQI Certification of Q-Grader

Greenwell Farms has been steadily improving its growing and processing techniques in its quest for the highest quality coffee possible. A big part of this quality program is the cupping program headed up by Chai Neo. Chai has recently received CQI certification of Q-Grader.

CQI is Coffee Quality Institute and it is an international nonprofit organization working internationally to improve the quality of coffee and the lives of the people who produce it. CQI developed the Q Coffee System to reinforce and uphold the standards of specialty coffee as defined by the Specialty Coffee Association of America (SCAA), which has been setting quality standards within the coffee trade for 26 years. The Q Coffee System is internationally recognized and utilized as the primary instrument that supports SCAA standards.

Tom Greenwell and Chai Neo have set high goals for the Greenwell Farms cupping room. Some of the programs set for the 2014/15 coffee season include:

  • Establish weekly classes for farmers interested in learning cupping techniques and the impacts of coffee defects on the cup.
  • Developing an education program for the impact on coffee cup of CBB and the importance of farmer’s CBB mitigation plans.
  • Continue teaching Greenwell Farms Employees about the cupping process and the language of taste as it relates to our own products.
  • Continue systematic cupping of varietal trials now on-going at Greenwell Farms.

To learn more about the Coffee Quality Institute go to:

Information about the Specialty Coffee Association of America, visit:

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COFFEE PRUNING – Tradition and Innovation

In this short educational video, Tom Greenwell discusses ways of pruning coffee, including both the traditional method, as well as the more “innovative” style of pruning used at Greenwell Farms. This latter style, The Beaumont-Fukunaga system, was developed in the 1950’s, however it was rejected by most farmers in Kona at that time. Greenwell Farms has utilized the Beaumont-Fukunaga method almost exclusively since the farm’s inception.

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CHANGE for a Cup of Coffee

In the 1990’s, Greenwell Farms almost ceased to exist. With the farm literally dying in front of their eyes, the Greenwell Family didn’t give up. By reaching out to innovators and utilizing new farming practices, they managed to find a solution to the nematoad that was attacking the roots of their plants. This devastating time proved to be a turning point for the company, and today, Greenwell Farms is an model of forward thinking in the coffee industry.

Greenwell Farms is a coffee farming and processing company in the heart of Kona on the Big Island of Hawaii. Their primary goal is to bring to coffee lovers around the world the finest 100% Kona Coffee available. They asked Mahi’ai Creative and Gum Design to produce this video in the hope that if you ever come to the Big Island, you will stop in and say hello, take their coffee tour and enjoy a cup of Kona’s finest. Visit them online at –

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In this short educational video, Tom Greenwell narrates as employee Riley demonstrates the specific steps involved in grafting coffee, as practiced at Greenwell Farms. He also describes the reasons they graft coffee and how the use of it can help to combat nematoads in the soil.

Greenwell Farms is a coffee farming and processing company in the heart of Kona on the Big Island of Hawaii. Their primary goal is to bring to coffee lovers around the world the finest 100% Kona Coffee available. They asked Mahi’ai Creative and Gum Design to produce this video in the hope that if you ever come to the Big Island, you will stop in and say hello, take their coffee tour and enjoy a cup of Kona’s finest. Visit them online at –

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OUR SIGNATURE SERIES – Experimentation and Varietals

Greenwell Farms is creating a signature series of coffee, using hybrids and varietals, developed on the farm and with the scientists they’ve worked with for the last 15 years. Tom Greenwell describes how they plant “experiment” fields at three different elevations on the farm, to find and grow the best coffee possible, and he introduces the first of the signature series, the “Jenny K,” named after his wife.

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Greenwell Farms Celebrates Family Ties to Kona Coffee Living History Farm

It’s exciting to know that Greenwell Farms family ties to Kona’s history continues through the centennial celebration of the Kona Coffee Living History Farm.

Check out the article in the Seattle PI as originally reported in West Hawaii Today.

The seven-acre farm tells the story of Kona coffee pioneers. Interpreters in costumes demonstrate life on the farm from 1920 to 1935, West Hawaii Today  reported.

The farm was started by a Japanese immigrant, Daisaku Uchida, said Kuulani Auld, program director for the Kona Historical Society. In 1913, he leased land for the coffee farm in south Kona from E.C. Greenwell and later the Arthur Greenwell family.

E.C. or better known as Elizabeth Caroline Greenwell is the great grandmother of Tom and Beth (brother and sister) Greenwell. Now fourth-generation farmers, Tom and his ohana (family) cultivate this same farmland employing modern farming practices, delivering the highest quality 100% Kona coffee to cups around the world.

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Exclusive 100% Kona Coffees Offered this Fall

Jeni K – Greenwell Farms Signature Series

Jeni KJeni K is the premiere roast of the Greenwell Farms Signature Series, created in honor of the Greenwell family heritage. Grown on the Greenwell family owned Konawaena Estate, Jeni K 100% Kona Coffee is carefully selected from the highest quality trees in perfect climate conditions. This coffee offers a unique taste experience with notes of passion fruit, giving it a natural tropical fruit sweetness. The well- structured body is sparkling clean and finishes with a hint of vanilla and chocolate. Due to unique locations and estate sizes, the Signature Series coffees will be offered in limited quantities and only during certain times of the year. Experience your cup of Jeni K 100% Kona Coffee while supplies last. Jeni K is available in full-city roast and dark roast.

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Autumn Harvest Exclusive Flavored Coffee

Autumn HarvestAs the air begins to cool and the seasons change from hot summer days to crisp cool evenings, what better way is there to transition from summer to fall, than with a cup of 100% Kona Coffee Autumn Harvest? It is a delicate touch of Pumpkin pie spices: cinnamon, ginger, cloves, allspice and nutmeg, infused into Greenwell Farms 100% Kona Coffee full-city roast. It is America’s traditional sweet dessert, found in a cup of Greenwell coffee without the crust! Just as the pumpkin is a symbol of harvesting, Greenwell Farms Autumn Harvest coffee is a symbol of the Kona coffee harvest. The harvest evokes images reminiscent of gathering with friends and family during the holidays accompanied with enjoying food, company and of course…a great cup of Greenwell Farms 100% Kona Coffee, enhanced with pumpkin spice flavoring. For a truly indulgent experience, add cream, sugar and top with a whirl of whipped cream. Kick off your holiday season and enjoy throughout. Autumn Harvest will be made available until December 31st.

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Exclusive Onouli Coffee

OnouliOnouli Coffee (OH-NO-LEE) is grown and harvested on a nine-acre coffee and macadamia nut farm located in South Kona, just beyond Greenwell Farms on Hwy. 11. This award-winning coffee comes from hundred-year-old trees, some which originally produced coffee for Henry Nicholas Greenwell in the late 1800’s. Today, part of the extended Greenwell family continues to own the Onouli Farm Estate. Under the careful management of Greenwell Farms, Onouli Coffee won the Hawaii Coffee Association’s first statewide cupping competition in 2009, earning title of Grand Champion, and consistently winning similar awards since. The most recent was being awarded First place as the “People’s Choice” in the annual 2013 Cream of the Crop cupping competition held at Four Seasons Hualalai Resort at Kaupulehu on the Big Island. It was also selected as the Chef’s choice. Visitors who have sampled Onouli coffee have described it as very smooth with rich dark flavor. Our Greenwell Farms in-house licensed Q-grader, commented on this year’s Onouli crop, “as having a very elegant finish with dark chocolate and natural sweetness”, proclaiming it as just DELICIOUS! Experience your cup of Onouli 100% Kona Coffee while supplies last.

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Greenwell Farms Wins Cream of the Crop People’s Choice Award!

Last Saturday, hundreds of people attended the Cream of the Crop coffee and dessert tasting competition at the Four Seasons Resort Hualalai and had the opportunity to sample Kona coffee and vote for their favorites. Greenwell Farms, featuring its 2013 release of Onouli, captured the People’s Choice win in the open division. Onouli, a premium estate coffee farm, is owned by the extended Greenwell Family and managed by Greenwell Farms.

“I’m very happy that our premium estate coffee placed first at this prestigious event. We attribute this win to our employees’ commitment to excellence and to our quality control efforts that assist us producing the highest quality of Kona coffee,” said Greenwell Farms President Tom Greenwell. This yearly event is sponsored by Four Seasons Resort Hualalai and the Kona Coffee Council.

Greenwell Farms Legacy
Greenwell Farms legacy began in 1850 when Henry Nicholas Greenwell left England and first set foot on the fertile soil of rural Kona. Henry spent the next 40 years farming, ranching and perfecting his Kona coffee, soon exporting it to Europe and the Americas. In 1873, the President of the Kaiser’s Exposition in Vienna, Austria awarded the Greenwell’s a “Recognition Diploma” for their Kona coffee at the World’s Fair.

Today, Greenwell Farms is situated in the heart of the Kona Coffee country adjacent to the ancestral home of Henry and Elizabeth, which is now occupied by the Kona Historical Society and Museum. The farm is managed by fourth generation family members including President Tom Greenwell. Greenwell Farms grows its own coffee, manages other award-winning farms, and operates its processing and visitor attractions on some of the most productive land in the Kona District. The company also purchases coffee cherry from over 300 select farmers from the Kona region, shipping worldwide.

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Chai L Neo – Earns Q-Grader Certification

Greenwell Farms is extremely proud to announce Chai Neo’s recent completion of the Coffee Quality Institute (CQI) Q-Grader training and her successful qualification as a licensed Q-Grader.

Chai has been working at Greenwell Farms since April of 2009 in the Retail Department and in the Roasting Room.   She has been cupping coffee here at Greenwell Farms for several years utilizing her natural talent for describing flavors and detecting nuances in coffees.

The Coffee Quality Institute (CQI) is a nonprofit organization working internationally to improve the quality of coffee and the lives of the people who produce it. CQI provides training and technical assistance to coffee producers and other individuals in the supply chain to increase the value, volume and sustainability of high quality coffee production. At the backbone of the Q Grading System are Licensed Q Graders, professional cuppers accredited by the Coffee Quality Institute.

To receive accreditation as a Q-Grader, Chai had to successfully pass a rigorous three-day exam comprising of 22 sections on coffee related subjects, such as green grading, roast identification, coffee cupping, sensory skills and sensory triangulation.  As there are just over 1,000 Q-graders for the entire world, Chai joins an elite group of coffee industry experts.

This achievement will contribute greatly to the Greenwell Farms quality control efforts and help the company meets its goal of producing the highest quality coffee possible each year in Kona.

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Greenwell Farms Captures Prestigious Kona Kohala Chamber of Commerce Award

Tom Greenwell wins award

Fourth-generation farmers Tom and Jennifer Greenwell

The Kona Kohala Chamber of Commerce presented its prestigious Visitor Industry Marketing Award to Greenwell Farms at the Chamber’s Annual Membership Meeting and Luncheon on Friday, June 28. The Kona Kohala Chamber’s Visitor Industry Marketing Award recognized Greenwell Farms for its commitment to ag tourism that engages visitors with an authentic Kona coffee farm experience and its multi-faceted ag tourism marketing campaign overseen by fourth-generation farmers Tom and Jennifer Greenwell.

Since 1979, the Kona Kohala Chamber of Commerce has recognized West Hawaii visitor industry leaders for their promotional efforts of Hawaii’s leading industry—tourism. The Chamber’s Visitor Industry Marketing Award acknowledged Greenwell Farms for its successful marketing efforts in attracting national and international media, travel agent and industry familiarization (FAM) tours from Hawaii’s major market areas that assist in keeping the Kona coffee farm experience top-of-mind while providing a viable connection to Kona’s storied coffee history.

“We are so honored to accept this prestigious Marketing Award from the Kona Kohala Chamber of Commerce. Greenwell Farms welcomes visitors to our coffee farm every day from around the world and it’s our pleasure to share Kona’s nearly 200 years of coffee heritage, its unique coffee growing season, harvesting and processing methods with visitors and kamaaina alike,” said Greenwell Farms President Tom Greenwell. “We appreciate our family of tour guides, certified roasters and millers and farm hands who share our aloha and love for Kona coffee.”

The farm was further recognized by the Chamber for its success in garnering more than 5.9 million media impressions over the past two years including a recent eight-page spread in Islands magazine. Greenwell Farms has also been featured in such visitor publications as United Airline’s Hemispheres magazine, USA Today, Hawaiian Airlines Hana Hou magazine, Al Jazeera English television, MBC TV Korea, Travel Channel’s Samantha Brown, Sydney Morning Herald (Australia), Seattle Metropolitan, Portland Monthly and San Diego magazine. These national and international stories captured and communicated the island destination, the Kona Kohala coast and a Kona coffee farm ag tourism experience to a targeted audience that translates to opportunities for increased visitor arrivals, longer stays and repeat visitors.

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