New Sign Attraction at Greenwell Farms

Greenwell Farms recently placed a new sign attraction on the side of the Mamalahoa Highway between the two entrances to Greenwell Farms.  Our new sign is on an old farm trailer that is hooked up to an old farm tractor.  Both were used for many years here at Greenwell Farms.  Every week I see visitors to Greenwell Farms taking photos of and with the tractor, trailer, and sign.  This new sign attraction is much easier to see and notice than our old sign.  Here is a photo of the tractor, trailer, and our new sign looking north up the Mamalahoa Highway.  Greenwell Farms is on the Mamalahoa Highway between Mile markers 112 & 111 on the Makai Side (water/ocean side) of the Highway.  The next time you are here on the Big Island of Hawaii, please stop in and visit.  Take a Kona Coffee Farm/Estate Tour and enjoy Kona Coffee Tasting.  We are open seven days a week, 8:00 AM till 5:00 PM.  Mahalo.
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Super Living – Superior Brew A Grand Family Tradition

Greenwell Farms Kona Coffee on Superliving.com.auRecently SuperLiving.com.au featured a snapshot article about Greenwell Farms and fourth generation grower, Tom Greenwell.

Below the article is lifted from the online article which can be viewed on their website:
http://www.superliving.com.au/StoryView.asp?storyID=1137928&sectionsource=Living+-+Out+%26+About#

Superior Brew – A Grand Family Tradition

Tuesday, 20 July 2010

JOHN ROZENTALS sips on some excellent Kona coffee while chatting with one of the district’s renowned caffeine gurus.

When Tom Greenwell talks about coffee, especially coffee from Hawaii’s Kona Coast, he does so with passion – and with an authority that comes from being a fourth-generation grower of one of the world’s most valuable agricultural commodities.

Tom’s great-grandfather, Henry Nicholas Greenwell, was a British adventurer who was stuck in Honolulu in 1850 after a boating accident while on his way to the Californian gold rush – and, incidentally after unsuccessfully trying to purchase a sheep station in Australia.

He made the best of his bad luck, set up a general store in South Kona, purchased significant tracts of land to plant citrus and coffee, and in the 1870s also established vast cattle and sheep ranches.
In 1873, the president of the Kaiser’s Exposition awarded the Greenwell family a “Recognition Diploma” for their Kona coffee at the World’s Fair in Vienna and commented that the family could be trusted as exporting a genuine, high-quality Kona product.

The family has since donated the general store to the South Kona Historical Society for use as a museum and the ranches have been sold, but the coffee business remains the heart of what is now known as Greenwell Farms.

Tom GreenwellTom Greenwell regards it as his duty and privilege to maintain the standards set by Henry Nicholas.
“Kona coffee is very special,” Tom said.

“It’s a very gentle coffee, with fullness of body, just the right level of acidity, and with a balance that excludes bitterness.”

He could have been talking about wine, and the comparison drew closer as we tasted – “cupped” is the term used – a range of coffees to see differences made by bean varieties, growing conditions, age and roasting techniques.

Greenwell Farms is a substantial business. The night before our visit, more than 2500 tonnes of beans has been processed.

Read More »

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Kona Trax 7/21/10

It has often been said that a person or a company is only as good as their last accomplishment.  This is as true today as it ever has been.

We just finished a tremendous year at Greenwell Farms.  Our fiscal year is from July 1 to June 30.  Hence, this is how we differentiate one crop to the next.  This past crop year, 2009/2010, was exciting and challenging.  There were times of extreme pressure and yet, it was a year full of rewards.  In the midst of strong economic headwinds, we achieved and surpassed our goals in many divisions of the company.

We know that no person or company is an island.  We are thankful for the Greenwell Farms team effort and for our business partners who helped us throughout the year.  And most importantly, we are thankful to our customers who supported us, and continue to do so, by drinking our Kona Coffee and sharing it with the world.  Without you we would not be here today.  Our heartfelt thanks go out to each and every one of you.

As we turn the page into the 2010/2011 crop we begin a detailed analysis of how the year will play out.  The crop looks good, but it does appear to be on the smaller side.  It is a bit early to tell, but crops are cyclical and this year looks to be pointing down.

There are many different facets to Greenwell Farms and here is a list of some things that we continually look at:

  • Cherry procurement and prices
  • Crop yields by elevation, Kona region, age of trees, and by grade
  • Financing
  • Wet milling capabilities, drying areas and dryers, coffee repose (resting) areas, dry-milling capabilities, and certification schedules
  • Shipping and logistics
  • Existing and new customers – Both roasted and greenbean
  • Futures contracts

The above is a small snapshot of what goes on behind the scenes.  There is a lot more, but those are for a later post.

There are headwinds throughout the economy and in Kona.  But, be rest assured, we will make it through and continue to supply the world with the best Kona Coffee available from Greenwell Farms.

A hui hou.

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iPhone Ready Blog! 5 Steps to add Greenwell Farms to your iPhone Home Screen

Greenwell Kona Coffee blog is now iPhone friendly. Now you can stop by more often and share your feedback. We are looking forward to hearing from you!

1. Go to www.greenwellblog.com from your iPhone browser.

2. Take a look around and read our articles – Make sure to tap the “+” icon to add us to your home screen.

3. Tap “Add to Home Screen”

4. Add a Name if you like. When you are finished choose “Add” at the top left.

5. There you go…Greenwell Farms is on your home screen! Enjoy. Hope to hear from you soon.

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Greenwell Farms Goes to Japan

This past fall, Greenwell farms attended the Japan Specialty Coffee Association’s annual Convention in Tokyo.  It was a great event and gave us a chance to meet with our Japanese clientele and business associates.  Attending this year’s convention was Greenwell Farm President, Tom Greenwell, and Greenwell Farms Chief Finacial Officer, Steve Hicks.

Traveling with us this year, was Kimo Faulkner, of Maui and Ko Isayama of Oahu.

Aside from meeting our Japanese business associates there, we were able to do  a little sight seeing as well.  We found the Japanese people to be great coffee lovers and fans of Greenwell Farms.

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Kona Trax

And, I smile. It’s 5:25 AM and I am tired, but I smile. The sun is barely up and our dog, CoCo, is still fast asleep. This is where we want to be. However, I have a sense of satisfaction this early in the morning.

I am pleased by the sense of happiness as we sip our cups of Kona Coffee. This is what it’s all about. This is what we do. This is the essence of Greenwell Farms.

Let me introduce myself. My name is Patrick Stewart and I am the Sales Director of Green Coffee for Greenwell Farms. My job is simple: Promote and sell Kona Coffee to the world.

Sounds easy, I know. I wish it was. Hence, why I have a job.

This is the first of a regular blog that will feature a behind the scenes look at Greenwell Farms. The farm is simple, yet complicated. There are so many different facets of what we do. This blog has been born to relay all of that. In addition, it will have market and crop updates, sales strategies, economic analyses, a continuing analysis on how Kona relates to other coffees of the world, and a plethora of other discussions and observations by me. I am open to discussion. Fire away.

As for now, CoCo is still sleeping, we are off to work, and I need to sell coffee.

And, I remember, the essence of Greenwell Farms is the pleasure of drinking a cup of Kona Coffee.

I smile and raise my cup to you.

A hui hou.

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15th Annual Hawaii Coffee Association Conference & State Coffee Cupping Competition Bound for Keauhou

KONA, HAWAII’S BIG ISLAND (March 10, 2010) – Preparations are underway for the 15th Annual Hawaii Coffee Association Conference and State Coffee Cupping Competition July 15-18 at the Sheraton Keauhou Bay Resort & Spa on Hawaii’s Big Island.

Conference highlights will include noted guest speakers discussing relevant topics to the industry, offerings of select farm and mill tours in the Kona coffee belt, and the highly anticipated second annual State Coffee Cupping Competition.

Read More »

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Kona Coffee Featured on KGMB News

People may be interested in a recent news program which ran on our local Honolulu television station, KGMB. There are some interesting facts about Kona Coffee and about this year’s crop. Not only is Tom Greenwell featured in this news cast, but most of the scenery and the processing facilities shown were taken at Greenwell Farms. Hope you enjoy this clip.

Hawaii News Now – KGMB and KHNL

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Tom Greenwell Elected President of the Hawaii Coffee Association

During this years annual convention of the Hawaii Coffee Association (HCA), the HCA Board of Directors elected Tom Greenwell as its President for the coming year.

This election is a continuation of Greenwell Farms’ leadership in coffee organizaitons of Hawaii including, the Kona Coffee Council, the Hawaii Coffee Growers Assocaition, and the HCA dating back to the early 1980’s.

Congratulations, Tom.

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Greenwell Farms is Top Winner at Annual Hawaii Coffee Association Convention

The 14th Annual Hawaii Coffee Association (HCA) convention was held July 9 – 12, 2009 at the renown Maui Tropical Plantation. Included in this year’s events was a State-wide cupping contest of 69 entries from Kona and Kau on the Island of Hawaii, and the Islands of Maui, Oahu, Molokai, and Kauai.

Read More »

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Donation Made to Grounds for Health

This year, Greenwell Farms contributed nearly $2,500 of green bean to the first-of-its-kind Grounds for Health specialty coffee auction on June 2, 2009. Grounds for Health, a non-profit organization provides health care services to women in coffee-growing communities that may lack access to healthcare.

Grounds for Health is one of the first organizations to bring innovative, life-saving technology to coffee farmers and their families. Collaborating with regional coffee unions, community members and in-country healthcare professionals to increase awareness about cervical cancer and improve existing cancer prevention systems.

Learn More about the Grounds for Health program >>

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Yes, it DOES snow in Kona!

Each year, during the months of February, March and April, coffee orchards throughout Kona bloom. The coffee blossom is a delicate and beautiful white flower grouped in nodes along the newest branches of coffee trees.

Click on each image for a larger view

Kona Snow

Kona Snow

While in full bloom, the orchards turn white with “Kona Snow”. A sight that can be breath taking.

Depending upon weather conditions, the conditions of the trees, and the management practices used by the coffee farmers, coffee orchards in Kona will have 4 or 5 significant blooms each early spring, which will culminate into 4 or 5 rounds of coffee cherry harvest a little more than seven months later in the year.

Our big flowering happened this past mid march and it was truly one of the biggest “Kona Snows” we have had in recent years.

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